Data Protection Statement

1. General

Henkel Ibérica, SA hereinafter referred to as Henkel, respects the privacy of each person who uses its devices and the connected apps. This Data Protection Statement reflects the information that Henkel collects and the way in which it is used for the operation of the Bloom HomeControl app.

Any changes to this Data Protection Statement will be duly announced and published on the app. This enables you to keep up-to-date at all times with any changes that affect your personal data and the purposes for which said data were stored. You may at any time exercise your rights to access, rectification, removal, portability of data, limitation and opposition.

The Data Protection Statement will not apply to websites of third parties unconnected to Henkel, which can be accessed through it.

The controller of personal data of users is Henkel Ibérica, S.A. located at c/ Bilbao 72-84, 08005 Barcelona and whose Data Protection Officer (DPO) is Pontus Hallengren, who can be contacted by sending an email to the address indicating in the Subject Line “Bloom HomeControl”.

2. Collection, use and processing of personal data related to the operation of the device and app

Henkel uses the personal data listed below of users, to provide users with the service related to the dispenser and the app, as well as for maintenance, the performance of the corresponding updates, the enhancement of options and functionalities and general administration tasks.

The personal data of users will be obtained directly from the user’s device and stored automatically by Henkel.

The aforementioned information includes:

In addition, the application offers to provide updated information on the forecast of mosquito activity based on local weather conditions through email and push-up notifications. This functionality will only be available if the user enables the location and GPS option in the operating system of his device.

If the user accepts access to location data, they will be kept until the time the user deletes the application.

Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the abovementioned purposes.

The processing and use of the aforementioned data by Henkel is protected by the contractual relationship between this party and the user, in the legitimate interest of Henkel and, where appropriate and requested, by the granting of the corresponding consent of the user.

3. Further Personal Data processing

Without prejudice to the purposes for which the data of the users, indicated in section 2 of this Data Protection Statement, will be processed, users’ data will be processed for advertising purposes, via push notifications, solely and exclusively with regard to products of Henkel, which are similar in nature to the dispenser.

When the user voluntarily enters their email, they will be deemed to have given their express consent for Henkel to make a profile of their browsing habits for the sending of commercial communications, by electronic means and push notifications, on other Henkel laundry and homecare products.

Your data will be stored while using the device and in no case for a period of more than two years from the last use of the device.

4. Your personal rights as stakeholder / Data protection officer

You may assert the right to access your data at any time. Also, provided that the relevant requirements are met, you can claim the following rights:

In these cases, or if you prefer other questions regarding your personal data, send an email or a letter to our data protection officer: Pontus Hallengren, Henkel Iberica, S.A., c/ Bilbao 72-84, 08005 Barcelona, Spain (E-Mail: protecció

You may at any time cancel the receipt of commercial communications by electronic means, through the ‘Unsubscribe’ option that will appear at the foot of all emails.

Furthermore, if the user deletes the application from their mobile device, their data will be deleted after two years. The cancellation of your prior consent regarding the processing of your data will not affect the legality of the processing based on the consent granted before its cancellation. However, we inform you that for technical reasons the cancellation may be delayed for a period of 48 hours until it becomes effective in all databases owned by Henkel.

5. Disclosure of data

The personal data of the users may be disclosed, without the need for prior consent by users, in the following cases:

Moreover, we inform you that your data may be processed by Henkel AG & Co. KGaA, located at Henkelstr.67, 40589 Düsseldorf, Germany, who will provide a technical support service to Henkel in order to optimize the operation of the tool, as well as the storage of users’ data.

We carefully choose these third-party service providers and conduct regular assessments to ensure that your privacy is preserved. Likewise, we inform you that a contract for the assignment of processing has been signed with all of them, in order to be able to process the data of users exclusively in accordance with the provisions of this Data Protection Statement, as well as with the EU Data Protection Regulation (EUDPR). To the extent that a service provider is located outside the EU or the EEA, we ensure that there is a reasonable level of data protection, by signing the corresponding contracts in compliance with the provisions of prevailing legislation on the subject of protection of personal data; as well as the EUDPR.